Note: This article is from my personal experience of 17 years working in design, but never in BIG tech/FAANG. I’d love for others to share their experience in the comments or on LinkedIn…or on X (lolz), or Threads, or…Mastadon?…I mean, where do we chat these days? How most companies leverage Design Most companies are still…

I’ve been playing with a few no-code tools lately, comparing feature sets, and generally assessing their ease of use, value proposition, and functionality. I found that framer was one of the easiest to use. I was up and running with it in no time, feeling completely confident in exploring all…

This year on my team, we had a moment where we realized that our UX quality was slipping. It started with a few surprising feedback tickets, then we noticed some patterns in our dovetail user research sessions, then got some rather harsh NPS scores, until finally we realized we needed…

In January of 2021, I started a new job. I met my team, my stakeholders, and then visually documented all the necessary processes. Without showing exact artifacts, the user flows looked something like this: You can see that in January, we knew the starting point of our most important journey…

Focusing on onboarding is critical to the health of your product. In this fleeting first impression, your product needs to shorten users’ time-to-value, get them to that ‘aha moment,’ strengthen your brand, and do it all fast! There’s deep psychology involved — ‘Do I motivate with a carrot, or a…

As a UX consultant, I get hired to lead projects that range from pixel-perfect validated designs, to ideation workshops, to all styles of user research (blue sky ← → current pain points). The user research projects are arguable the most exciting, the most energizing for the team, and the hardest…

In 2018, Numbers Lie and Stories Portray Truth — This summer, I had the great privilege of attending EyeO (June 3–8 2018). Innumerable topics that encompass the intersection of Art, Technology, and Data were covered, but one common thread has left an imprint on my brain. That is: the Sisyphean 21st century task of disambiguating fact from fiction…

Three rules from a seasoned UX designer, user researcher, and product builder at frog design — If you are building any AI product, you must user test. To get the most quality out of your user testing, follow these three rules: Whatever you are testing, it must be tested in context. In my work at frog design, our religion is human centered design, so we take…

Redefine Self-worth, Call your representative (x2), Become an Artist (metaphorically speaking) — This article is not meant to be alarmist, rather the opposite. It is meant to mentally prepare humans for the next phase in human-computer-collaboration. As we get one step closer to singularity we will find ourselves, in all industries, having more time on our hands and more control relinquished to…